Highland Marketing hosted a guest interview with OBH in October. Here, OBH CEO – Rupert argues that although the need for better outcomes has become widely accepted in the NHS, we need to disentangle outputs from outcomes.
There are however, reasons for optimism. More than ever there’s an appetite amongst healthcare organisations to focus on developing a patient-centred approach to measuring quality, and lots of work is being done at the moment across the NHS aiming to move towards a more personalised and responsive health system. The future is bright!
Read more here.