OBH’s COO – Juliana, visited Brazil on a trade mission with NHS Digital to help promote Britain’s expertise in health tech in South America. She spoke at Hospitalar – the largest healthcare trade show in South America – about building outcomes frameworks and collecting outcomes data using smartphones, all in Portuguese! The 2017 event, where the theme was Digital Health, attracted over 90,000 attendees.
At OBH we’re interested in Brazil for a few reasons. Firstly, the Brazilian healthcare system is similar in structure to the NHS – the public system provides universal coverage that is free at the point of use. Secondly, with a total spend of almost $200 billion and a population of over 200 million – the opportunity to improve health outcomes is massive. Thirdly, (and perhaps most importantly) – two members of #teamOBH (Ju and Lu) are Brazilian!
