This website and its content is copyright of Outcomes Based Healthcare 2018. All rights reserved.

Latest News

February 2018

Pam Garside joins OBH advisory board

Pam Garside is joining our advisory board and we are absolutely delighted!

Pam has her own management consultancy specialising in organisational strategy and development in health care, and is a Fellow of the Judge Business School of the University of Cambridge. She advises new entrants to the UK health market including digital and start up companies and is an angel investor.

Pam founded and co-chairs The Cambridge Health Network and sits on the Investment Committee of Cambridge Enterprise. In 2016 Pam was named one of the 100 most influential leaders in Health Tech by Hot Topics.

Read more about her ventures here.

February 2018

Nasrin joins Reform advisory board

Our own co-founder and CTO, Nasrin, has joined the Reform advisory board! Reform is a think tank addressing issues relevant to improving public service performance within affordable budgets – something we are passionate about in regards to health and social care at OBH!

With an invaluable combination of entrepreneurial, technology and healthcare experience, we think she’ll fit right in!

February 2018

Ruperts Speaks at Westminister Health Forum

Rupert was invited to present at the Westminster Health Forum Keynote Seminar – Next steps for Big Data in health: innovation, challenges and the policy landscape.

Alongside other speakers that included Professor Danial Ray (Director of Data Science, NHSD) and Dr Geraint Lewis (Chief Data Officer, NHSE), it was a great opportunity to talk about OBH’s population segmentation and data approaches, and informing value-based healthcare using big data analytics.

The day consisted of talks in the categories: The developing role of Big Data, analytics and data sharing in health; Case studies: applying innovation to health settings; Key challenges for wider adoption; and, Making the best use of data to tackle the challenges of today’s NHS.

To read more about our segmentation and data approach, see here.

January 2018

Artificial Intelligence in Healthcare

With technology rapidly advancing, the applications of artificial intelligence (AI) in healthcare are increasing. Used effectively, AI can be a key tool in helping health services to deliver better outcomes.

Reform recently published a paper “Thinking on its own: AI in the NHS,” supported by our CTO, Nasrin, on the paper’s advisory board. The report describes areas where AI can help the NHS deliver better outcomes, highlights the barriers to implementation along with solutions, and sets out recommendations for AI in the NHS.

AI could reduce the demand on the system, but it’s not going to happen overnight. The authors state that, “the NHS ‘has a long way to go before AI can be effectively leveraged’. Both buy-in from patients and healthcare professionals needs to improve. This will be a factor of time for people to trust this technology and will also partly depend on the AI interface design and explainability. Increasing the user-friendliness and having a clear understanding of human-computer interaction can influence the adoption rate of this technology amongst healthcare professionals.”

To read more on AI in the NHS, see here.

November 2017

NIA Summit and Launch 2017 – Best Participant Award !

OBH CEO Dr Rupert Dunbar-Rees was selected as an NIA Fellow in 2016. He was invited to attend this year’s NIA Summit and Launch where the new fellows were annouced, forming a full cohort of 25, where Rupert also won the prestigious award of Best Participant! We’re extremely proud of Rupert and OBH’s work since being selected into the NIA. Rupert joined a panel advising the new fellows on critical success factors in scaling their innovations. This year’s fellows are spearheading innovations in mental health, urgent and emergency care, and primary care. We look forward to following their journeys.

Since being selected by the NIA, OBH has: gained supplier status on G-Cloud 9, travelled to Brazil as part of the NHS Digital trade mission and Hospitalar Conference, worked with a leading global pharmaceutical/life sciences company to develop outcomes-based commissioning solutions, secured our first US client, and secured a £150K Innovate UK grant for a ‘Real World Outcomes’ project.

November 2017

Nasrin selected as the Female Lead and Women in Data’s ‘Twenty in Data and Technology’

We are incredibly proud of our CTO and co-founder, Nasrin, who has been selected as one of The Female Lead and Women in Data’s ‘Twenty in Data and Technology’!

The Female Lead and Women in Data have collaborated this year to produce their ‘Twenty in Data and Technology’ campaign. They highlight the breadth of female achievement within the UK data industry and showcase success stories to encourage women working in Data Science to aspire and progress throughout their careers and inspire the next generation. The ‘Twenty in Data and Technology’ was previewed and showcased at the Women in Data UK 2017 event in November.

“I love the power of data in finding things that are currently unknown. Especially in healthcare data, there is a lot of data we collect at the point of care. There is vast amount of information that we collect and use continuously and passively in-between GP or hospital visits that could be really insightful to understanding medicine.” – Dr Nasrin Hafezparast

The collaboration features portraits and interviews with each of the 20 data luminaries. Read more on Nasrin’s profile here.

November 2017

Doctorpreneurs start-up school

Our co-founder and CTO, Nasrin, who is a medical doctor by background, was recently invited as a panellist to the Doctorpreneurs start-up school. The event was aimed at entrepreneurial doctors, medical students and others interested in healthcare entrepreneurship, health technology, and innovation. The start-up school is centred on sharing advice and key insights from successful doctors turned entrepreneurs. Nasrin spoke on bringing digital health product ideas to market, how to evaluate the market, define the problem, and barriers she faced in her journey.

For more information, see here.

November 2017

EHI Live: the UK’s largest eHealth exhibition

EHI Live is a prominent event for digital health and healthcare innovation and we were grateful to present there this year. Rupert spoke to a crowd of CIOs, CEOs, and Board Members, on segmentation and analytics to understand population level outcomes and value.

For successful outcomes based approaches, we need to identify groups of people with similar needs because different population groups need to be responded to in different ways. Getting this segmentation right allows you to achieve the best health outcomes and minimize health care costs – something we pride ourselves in at OBH!

September 2017

Commissioning in Healthcare – UK Health Show

Our CEO and founder, Rupert, recently spoke to a full house at the UK Health Show! Presenting on outcomes based contracting, Rupert discussed how learning lessons from international models of care signals the way forward for the NHS, specifically in delivering new commissioning, outcomes based, accountable care models. There was only standing room left to listen in on how delivering outcomes over the long-term can allow space for innovation and integrating care around patients, and how the payment mechanism can better support new models of care.

For more information on outcomes based contracting, see here.

September 2017

OBH wins InnovateUK grant funding

Exciting times ahead at OBH as we win grant funding from InnovateUK for a ‘Real World Outcomes’ feasability study. We will be testing the feasibility of a product to generate Real World Evidence for Life Science companies in pharmaceuticals and devices to test the ability to use existing healthcare and administrative data to measure the impact of an intervention, device, technology or drug, on health outcomes.

Why is it needed?

  • Innovations and tech interventions want to measure the impact their service/product has on people’s outcomes
  • Pharmaceuticals increasingly needing to show Real World evidence (RWE) of impact, post licensing surveillance, and as a condition of regulatory/licensing approval
  • Move from payment for each pill to payment for outcomes
  • NHS providers asked to improve outcomes under new outcomes-based contracts are looking at which interventions can have the most impact

We are very excited for this opportunity because by driving the system value of pharmaceuticals and devices, we can create system efficiencies and hopefully ease demands of services.

June 2017

Health Plus Care Conference 2017

Dr Rupert Dunbar-Rees, CEO/founder, spoke to a strong 100+ group at the Clinical Commissioning Theatre on ‘New approaches to contracting for whole population-based, outcomes focussed services’. Diving into the detail and sharing case studies where OBH have supported commissioners on segmentation approaches, the difference between segmentation and risks stratification, and why we must think about segmenting populations by similar needs. Continuing the standardised (locally configurable) approach OBH have developed, Rupert shared the challenges around linking datasets and measuring outcomes, giving commissioners and providers the baseline data they need to create their outcomes-based contracts and monitor improvement.

June 2017

Silicon Valley tech trade mission as part of the Mayor's International Business Programme

As part of the Mayor’s International Business Programme, Nasrin was selected to go on a tech trade mission as part of the SVC2UK programme. A group of 15 female founders and entrepreneurs scaling their businesses.

Meetings with leaders in some of the largest tech companies in the world such Apple Healthcare, Google X, Kiva, Slack, Twitter, Instagram as well as numerous VCs were organised. Nasrin described an inspirational, energy fuelled experience that broke the bounds of the opportunities that cutting edge technology is creating in meeting the needs and expectations of patients, in delivering care that improves people’s lives.

Read more about Nasrin’s experience here:

May 2017

OBH Outcomes Platform is on G-Cloud 9

We are delighted to announce that the Crown Commercial Service has awarded Outcomes Based Healthcare supplier status on the latest Digital Marketplace platform, G-Cloud 9.

The OBH Outcomes Platform is available as a Cloud Software Service and provides users with true health outcome measures at a population and cohort/condition level. The Platform offers insights that can help drive clinical decisions, as well as support commissioning decisions for outcomes-based contracts.

In addition, OBH offers a range of support services via the Cloud Support Service framework. These will enable clients to navigate the landscape of health and care outcomes, and prepare them for seamless use of the OBH Outcomes Platform.

Click here for our G-Cloud Outcomes Platform

Click here for our G-Cloud Outcomes Platform Support Services

May 2017

Government Outcomes (GO) Lab: Better Commissioning for Healthier Lives

Senior outcomes analyst Ellie spoke at a symposium at the Government Outcomes (GO) Lab, part of the Blavatnik School of Government at the University of Oxford. The theme was ‘Better Commissioning for Healthier Lives’, and Ellie spoke and led workshops on how to develop an outcomes framework in healthcare. The attendees included an enthusiastic mix from council leaders, commissioners and academics.

We’re excited about hearing more from the GO Lab in the future – a new programme, jointly funded by HM Government, researching innovative public sector commissioning to achieve better social outcomes.

More information on the symposium can be found here.

Watch Ellie’s interview with GO Lab here.

May 2017

NHS Digital trade mission to Brazil and Hospitalar Conference

OBH’s COO – Juliana, visited Brazil on a trade mission with NHS Digital to help promote Britain’s expertise in health tech in South America. She spoke at Hospitalar – the largest healthcare trade show in South America – about building outcomes frameworks and collecting outcomes data using smartphones, all in Portuguese! The 2017 event, where the theme was Digital Health, attracted over 90,000 attendees.

At OBH we’re interested in Brazil for a few reasons. Firstly, the Brazilian healthcare system is similar in structure to the NHS – the public system provides universal coverage that is free at the point of use. Secondly, with a total spend of almost $200 billion and a population of over 200 million – the opportunity to improve health outcomes is massive. Thirdly, (and perhaps most importantly) – two members of #teamOBH (Ju and Lu) are Brazilian!

May 2017

OBH selected to be part of London Mayor's 'Go To Grow' programme

We’re proud to have been selected as one of the fifth cohort of the London Mayor’s Go To Grow Programme. Open to fast-growing companies in tech, urban infrastructure and life sciences, the programme offers bespoke mentoring, workshops and opportunities to be part of international trade missions. Whatsmore, we’ll get to learn from and work with some of the most exciting startups in London. The London tech (and HealthTech) scene has grown massively in OBH’s 4 year history, we’re honoured to be recognised as a small London company with BIG potential!

Later in June, our co-founder Nasrin will be on a trade mission with the deputy Mayor of London to Silicon Valley, as part of the Female Founders in Silicon Valley mission.

May 2017

Yorkshire and Humber AHSN event: the ‘art of possible’

COO and co-founder, Juliana, spoke at a Yorkshire and Humber AHSN event to an audience from the South Yorkshire and Bassetlaw STP. The event was centred on showcasing the ‘art of possible’ to inspire and enlighten the STP. Six innovations with impacts in healthcare systems were chosen to drive the discussions on self-management, demand management, information repository, clinical decision making, and systems operating between care settings. We were delighted to talk about our population health analytics and engage with influencers and leads who will be driving the STP forward.

May 2017

Rupert speaks at LaingBuisson Social Care Conference

LaingBuisson, health and social care market intelligence providers, recently hosted their annual Social Care Conference. Rupert was a panellist on the topic “Outcomes-based commissioning – is this the future for publicly funded, outsourced services?” With many attendees consisting of senior policy makers, providers, regulators, and investors, we were happy to be in good company, engaging in conversations important to us.

May 2017

WHF Keynote Seminar on commissioning health services in England: funding, outcomes and delivering Sustainability and Transformation Partnerships

We were delighted that our CEO and founder Dr Rupert Dunbar-Rees was invited to speak at the Westminster Health Forum on ‘Commissioning Health Services in England: funding, outcomes and delivering Sustainability and Transformation Partnerships ‘. He talked about the power of digital technology in measuring population health outcomes. Chaired by Baroness Jay of Paddington, Rupert shared the stage with a range of enthusiastic thought leaders including Prof. Sir Muir Gray of Better Value Healthcare and Dr Neil Bacon of IWantGreatCare.

April 2017

OBH move back to the Kings Fund

We’ve had a great time at Headspace, Farringdon – working amongst exciting tech companies across a range of sectors. We are now continuing the OBH journey back at The King’s Fund (where OBH first started!) – to get closer to many of our partners in the world of healthcare. A trip to Ikea to furnish our new office resulted in a mammoth DIY team-building exercise. We’ve now settled in nicely with shiny new furniture and only a handful of nuts and bolts unaccounted for. We can’t wait to crack on with the next step in the OBH story.

April 2017

Social Innovation at the Call & Check Conference

Call & Check is an innovative, yet simple service developed by the island of Jersey’s postal service – Jersey Post. Postmen and women provide a regular visit for individuals who would benefit from a little extra support. They can relay a message, raise concerns or merely offer a helping hand to people in need. The initiative has been so well-received that 9,000 islanders are now caring for people – and there has been interest in replicating the scheme from the Finnish Postal Service and the Henry Ford institute of Detroit.

Our CEO and founder, Dr Rupert Dunbar-Rees, spoke at a Call & Check conference on how we can best use outcomes measures to measure those things that matter to vulnerable populations, including  outcomes such as the reduction of isolation and loneliness.

March 2017

NHSE Vanguards Conference: Sharing the learning with Stockport Together Vanguard

This event focused on sharing the learning coming out of the multidisciplinary community providers (MCPs) and primary and acute care systems (PACS) new care model vanguards. It looked at what is working well and what can be replicated in other areas around the United Kingdom.

In a packed session on sharing the learning, CEO and founder, Dr Rupert Dunbar-Rees spoke alongside Dr Cath Briggs, Stockport Together’s Clinical Lead about the development of Stockport Together’s Outcomes Framework. They discussed what we’ve learnt by working on the Stockport Together programme – a project to create better health and care outcomes for the people of Stockport, including a detailed view of whole-population segmentation in Stockport, and the approach to outcome selection and baselining.

The slides are available at:

March 2017

OBH invited to the Government Office for Science: Algorithms for Health Workshop

Our co-founder and CTO, Nasrin was invited to join the roundtable discussion at the ‘Algorithms, Data and Regulation Workshop’ hosted by the Government Offie for Science. The event was co-chaired by Sir Mark Walport (Chief Scientific Adviser to HM Government) and Sir Michael Rawlins (Chair of MHRA). The event brought together experts and stakeholders in national health data, algorithm development and medical device regulation, for a rich discussion in the future of medicine relating to data access and governance.

Machine learning algorithms have great potential to disrupt healthcare – efficiently identifying patterns in large volumes of data and providing new insight to clinicians. They discussed the challenges that algorithms pose in terms of medical device regulation, and the data access requirements to train, validate and deploy them in the NHS. In theory, the NHS – being one of the largest unified health systems globally, is well-placed to become a world-leader in the field due to the abundance of data it has access to. It is however essential that regulation keeps up with technological innovation to ensure this data is used safely, appropriately and ethically.

We were delighted to be able to contribute to this important and evolving discussion.

March 2017

Digital Catapult Roundable

In March, OBH attended a roundtable hosted by the Digital Catapult. Attendees were senior industry leaders, entrepreneurs, and commentators on private medical insurance and financial products in the UK supporting digital health and care to debate:

  • barriers to innovation
  • factors that might boost market development
  • conditions necessary for the UK to play a leading role in digital health and care

Why should you be interested in digital health?

  • digital health and care can allow people to control their health by using their own data to prevent disease or manage conditions
  • it is in our best interest to encourage this shift to prevention and monitoring so that we can help people stay healthy and reduce the costs of health and social care
February 2017

Reform Conference on Big Data in Healthcare

In February 2017, the think tank Reform held a conference on Big Data. The event explored themes including Big Data and the issue of public trust and attitudes; Big Data in healthcare and Big Data in criminal justice.

Our co-founder and CTO, Nasrin spoke on the role of Big Data in Healthcare, and was part of the healthcare panel that looked at the challenges and opportunities of analytics in healthcare. She shared challenges of big data around her professional experience in medicine, the complexity of data governance, and how outcomes-based payments can be used as reimbursement for innovation, smart technologies that can make a difference to people’s lives.


December 2016

Ellie joins #teamOBH

Ellie Bragan Turner joins OBH as a senior health outcomes analyst from the Analytics team at Dr Foster Intelligence. We are absolutely delighted to have Ellie join us.

She studied Biological Anthropology at Christ’s College, Cambridge, and more recently received an MSc in Public Health from the London School of Hygiene and Tropical Medicine. Ellie joined OBH from the Analytics team at Dr Foster, specialists in healthcare benchmarking, where she worked on developing new performance indicators for the Dr Foster Hospital Guide, collaborating with surgeons on the creation of clinically-relevant personal outcomes, and leading on international best-practice comparison projects. Ellie is interested in the self-management of long-term conditions, and conducted her MSc thesis on self-monitoring of blood sugars in people with diabetes.

We’d like to extend a warm welcome to our newest colleague!

November 2016

Osborne Clarke Digital Health Pitch

We were excited to pitch at the Osborne Clarke (OC) Digital Health Event, where 10 new and established companies pitched in ‘Dragons’ Den’ style to an audience of investors and digital health enthusiasts (who were much friendlier than the fire-breathing investors from the BBC show!).

Each audience member was given a generous amount of (fake) OC cash to ‘invest’ in a winner. We had a brilliant time meeting other innovators, healthcare enthusiasts and investors.

November 2016

OBH’s Outcomes Platform selected to join NHS Innovation Accelerator

We’re delighted that OBH CEO Rupert has been selected to be a fellow of the 2016 NHS Innovation Accelerator (NIA)!

NHS England Medical Director Professor Sir Bruce Keogh and US digital health expert Professor Robert Wachter revealed in November eight health innovations to join the NHS Innovation Accelerator for 2016. The innovations chosen include the OBH’s Outcomes Platform – a web-based product that measures whether care provided is making a meaningful difference to people’s lives.

The NIA is a programme set up by NHS England in partnership with 15 Academic Health Sciences Networks, and is designed to “support exceptional individuals with a passion for learning and a commitment to share their learnings widely, scaling evidence-based innovations for greater patient benefit.”

The key focus for OBH is to shift measurement and reimbursement away from simply volume of illness treated, towards improving people’s health. The OBH Outcomes Platform supports NHS commissioners and care providers, who are actively working towards building value-based healthcare models in their organisations. It enables health systems to organise care between different providers more effectively, around outcomes that are important for people. With NIA support we’re aiming to have the platform being used across the country, covering at least 10% of England’s population in the next year.

“Being selected by NHS England as one of its eight innovations for 2016 is a fantastic opportunity to move to rewarding NHS organisations not only for the great work they do to treat patients, but for the serious efforts being made to prevent serious adverse events,” said Dr Rupert Dunbar-Rees. “This reflects the huge amount of hard work the NHS is now putting into defining, measuring and paying for the things which actually matter to people.”

We very much look forward to working closely with both NIA mentors and our fellow NIA innovators in making healthcare work better for patients, watch this space!

You can find out more about the NIA, as well as information on past and present fellows here.

November 2016

Nico, Aseem and Andrew join OBH

The OBH family is growing quickly! We’d like to extend a warm welcome to Nico, Aseem and Andrew – three new members of #teamOBH!

Nico brings a wealth of NHS experience from his roles as Head of Business Intelligence and Performance at Herts Valleys CCG, and Head of Informatics at East of England Ambulance Service NHS Trust. He also has lots of experience outside the NHS – including in finance, retail and music. WIth a background in computer science, leadership and an MBA, we’re excited to have Nico’s expertise at OBH.

Aseem is a junior doctor based in Oxford, who is currently undertaking some exciting research in the field of radiology. He has been passionate about innovative ways to improve health outcomes since he was a medical student, and in addition to academia has worked in health strategy and government policy. Aseem is most excited by being able to complement his clinical duties by working on improving health outcomes on a wide scale.

Andrew joins us from Canada, where he was a senior analyst at University Health Network for four years. When not at OBH you will find Andrew travelling or at London Hackspace collaborating with others on a number of unique projects. We know how much Andrew loves to travel, and one of his first roles will be to represent OBH’s Sense 360 app at the World Innovation Summit for Health in Qatar.

More information on Nico, Aseem and Andrew, as well as the rest of the team can be found here.

November 2016

OBH Sense360 app selected for innovation showcase at World Innovation Summit for Health (WISH) in Doha

OBH’s Sense360 app continues to generate buzz as it’s featured as one of the innovation showcases on display at this year’s World Innovation Summit for Health (WISH). WISH was launched in 2012 and serves to promote and facilitate innovation in healthcare across the world. This year’s Summit will take place 29th to 30th November at the Qatar National Convention Center, in Doha. The Sense360 app will be showcased with 20 other companies that represent some of the world’s most exciting healthcare innovations, ranging from practical devices and business models, to design-based solutions. The event will be attended by more than 1,000 global leaders, including government officials and healthcare experts to tackle the world’s most pressing healthcare challenges.

The Sense360 app has been featured in numerous articles and conferences, and recently won the Mobility Solution of the Year at the European IT and Software Excellence awards. It’s a research app that aims to continuously and passively measure health outcomes using smartphone sensor data. It was created in collaboration with SoftServe to help healthcare systems measure and pay for the value they provide. To read more about it check out our website Read more here