EHI Live is a prominent event for digital health and healthcare innovation and we were grateful to present there this year. Rupert spoke to a crowd of CIOs, CEOs, and Board Members, on segmentation and analytics to understand population level outcomes and value.

For successful outcomes based approaches, we need to identify groups of people with similar needs because different population groups need to be responded to in different ways. Getting this segmentation right allows you to achieve the best health outcomes and minimize health care costs – something we pride ourselves in at OBH!