A team of clinicians, data analysts, developers, economists, and public health specialists, who all share a deep commitment to supporting health and care organisations transform the way success in health and care is measured and funded, to those things that matter most to people.
Dr Rupert Dunbar-Rees is Founder/CEO of Outcomes Based Healthcare (OBH), and a GP by background.
Rupert founded OBH in 2013, and in 2016 was selected as one of eight NHS Innovation Fellows by NHS England. Rupert trained in Medicine at Imperial College, gaining a degree in Orthopaedics from University College London. He was a Partner in general practice for five years before joining the Department of Health, London for three years, as Clinical Lead on the Commercial Team. He sits on the Strategic Advisory Board for the All Party Parliamentary Group for Longevity.
Rupert led the clinical work stream on a £1.25BN NHS procurement programme, resulting in 265 new GP surgeries across the UK. Rupert was selected for the Value Based Healthcare Delivery course at Harvard Business School. He holds a finance MBA with distinction from CASS Business School in the City, with an award-winning research dissertation on competition in healthcare in England. Rupert is a BMJ published author and peer reviewer on health outcomes, a Member of the Royal College of General Practitioners, a Fellow of the Faculty of Clinical Informatics, and a Fellow of the Royal Society for Public Health.
Juliana Bersani is co-founder and COO at OBH. An economist by background, Juliana worked in strategy consulting, with a strong emphasis in finance and M&A, before moving into the healthcare sector. Following a MBA from CASS Business School, she joined a large international organisation that provides research, consulting, and technology services to healthcare providers worldwide, with focus on quality and operational efficiency in acute care. She concentrated on new market entry and international sales strategy for Latin America and Southern Europe, working with acute providers’ C-suite in trying to identify solutions to their immediate strategic needs. At OBH, Juliana’s focus is twofold; drawing upon a strong background in statistics, her work involves accurate measurement and presentation of outcomes data, ensuring metrics are a true representation of outcomes performance. Juliana’s work also includes reimbursement and contracting for outcomes, having co-authored the paper “Contracting for Outcomes: A Value-Based Approach”, written as a partnership between OBH and Capsticks. Juliana was selected for the Value Based Healthcare Delivery course at Harvard Business School in 2015, and is a member of the Advisory Board for IBRAVS – The Brazilian Institute for Value in Healthcare. Juliana is fluent in English, Spanish, Portuguese and Italian.
Dr Nasrin Hafezparast is co-founder and Chief Clinical Data Officer at OBH. She is dual trained in both Computer Science and Medicine, both at University College London. As a fully qualified medical doctor, she has experience working as a doctor in A&E, General Practice and Hospital Medicine in London. Nasrin has an entrepreneurial background and skill set. She is a Teaching Fellow and co-leads the healthcare pathway in the MSc Technology Entrepreneurship at UCL, and is an Advisory Board member of Reform, the independent think-tank. She was selected by Management Today as one of ’35 women under 35′, and selected as one of ‘Twenty women in data & tech’ by The Female Lead and Women in Tech. She spoke at TEDxTehran on ‘Breaking through the disease barrier’. In addition, her interest in technology led her to co-found a website design and development agency in 2004 where she explored the online tech space and continues to manage a successful online B2B venture today.
Nasrin brings an invaluable combination of technology and healthcare experience to OBH’s technical and process work on outcomes measurement. She has an extensive understanding and background in clinical and health datasets, and patient-reported data. Harvard Business School Value-Based Healthcare Delivery alumnus and Fellow of the Faculty of Clinical Informatics.
Garrett is Senior Technology Advisor at OBH with nearly 20 years’ experience building software products and teams for startups in the UK and US. Having served as the CTO for startups within the London tech scene, he is now serving as a technical advisor helping organisations align their business, product and technical strategy. His experience spans a breadth of industries and technology stacks with a focus on product-centred design and supporting agile methodologies for the continuous delivery of business value.
In addition to working directly with technology companies, Garrett conducts technical due diligence for a number of VC and PE investment firms.
Dr Jon Fistein is Chief Medical Officer at OBH. Over the past 20 years, Jon has worked across the public, private and academic sectors. He is particularly interested in interdisciplinary work that spans medicine, technology, law and ethics. Jon originally read medicine at Jesus College, Cambridge and Imperial College, London (St Mary’s Hospital Medical School). He has qualifications in law (called to the bar, LLM) and business (MBA) and has a PhD in medical ethics.
Jon’s previous roles include Head of Clinical Ethics and Data at the UK Medical Research Council, Chief Medical Officer of the Private Health Information Network (PHIN), and membership of several national committees. He lectures at the Universities of Cambridge, Oxford and Leeds on healthcare leadership, quality and information governance.
Jon’s experience is recognised by his membership, fellowship and chartered status of several professional bodies, including Senior Fellowship of the Faculty of Medical Leadership & Management, Fellowship of the Institute of Leadership & Management, Fellowship of the Institute of Consulting, Chartered Fellowship of the Chartered Management Institute; Chartered Fellowship of the British Computer Society and Fellowship of the Faculty of Clinical Informatics.
Mushtaq Khan is a business intelligence specialist with over 10 years experience working in the NHS. Delivering bespoke performance reporting frameworks, QIPP financial modelling and reporting tools across much of East and Central London NHS organisations. Mushtaq’s focus over the last few years has been on a myriad of projects aimed at delivering the integrated care agenda including the Better Care Fund, primarily on modelling specialties which look to prevent unplanned admissions and moving care out of hospitals and into the community. Previously Mushtaq led on the production of a range of acute productivity metrics across North Central London CCGs and their associated hospital providers. At OBH, Mushtaq works as a NHS informatics specialist developing technical specifications for the outcome sets, and working with clients to extract baseline outcome data.
Ellie is Head of Analytics at OBH. She studied Biological Anthropology at Christ’s College, Cambridge, and more recently received an MSc in Public Health from the London School of Hygiene and Tropical Medicine. Ellie joined OBH from the Analytics team at Dr Foster, specialists in healthcare benchmarking, where she worked on developing new performance indicators for the Dr Foster Hospital Guide, collaborating with surgeons on the creation of clinically-relevant personal outcomes, and leading on international best-practice comparison projects. Ellie is interested in the self-management of long-term conditions, and conducted her MSc thesis on self-monitoring of blood sugars in people with diabetes. In 2019, Ellie was selected for the Value Based Healthcare Delivery course at Harvard Business School.
Amadeus is the Technical Lead at OBH. Amadeus was previously a Data/Technology Lead in the NHS AI Lab Skunkworks team, part of the NHS Transformation Directorate at NHS England, where he led and developed machine learning models across a variety of problem areas in health and care. Prior to working in health and care, Amadeus was Global Head of Product and Chief Technology Officer at Decoded, a leading technology education company. Amadeus combines his experience in industry and the NHS with a PhD in nanomedicine from the University of Oxford.
Eirion Slade is Clinical Informatics Lead at Outcomes Based Healthcare. He is a surgeon by training with a background in mathematics and computing.
After completing his masters degree in quantum information processing at Keble College, Oxford in 2013, he studied medicine on an accelerated course at St Catherine’s College, Oxford, where he taught evidence-based medicine. After qualifying as a medical doctor in 2017, he moved to London to train as a surgeon, and has gained over five years of experience working on the front line of the NHS. Before working at OBH, Eirion was a specialist registrar in trauma and orthopaedic surgery on the Percivall Pott rotation.
Eirion has extensive experience in research, education, and quality improvement. His research in quantum information processing, evidence-based medicine, and orthopaedic surgery has resulted in numerous peer-reviewed publications and international presentations. He founded the National Surgical and Anaesthetic Audit forum and is a Member of the Royal College of Surgeons.
Rob’s experience spans several decades producing and managing digital products for a variety of sectors including Health, Education and Finance.
Having spent the last few years designing products specifically for Healthcare data, teaching and learning, Rob has a particular interest in translating big data into digestible narratives that audiences can quickly interpret to drive decision making in the real world.
Rob spent the early part of his career as a commercial illustrator a skill which he continues to utilise when balancing visual communication with software functionality and written content to create well rounded user experiences.
Nina is the Principal Analyst at OBH. She studied Sport and Exercise Science before completing an MSc in Physical Activity, Nutrition and Public Health at the University of Bristol. Nina joined OBH from the Office for Health Improvement and Disparities (formerly Public Health England), working for the Local Knowledge and Intelligence Service, which involved close working with local authorities and other local systems to deliver bespoke analysis, dashboards and reports at a local, regional and national footprint.
Nina has a strong background in training, initiating a training programme on population health intelligence in the North West to build capability and capacity within local systems as well as developing e-learning modules on data visualisation and population health management. Nina was heavily involved in the Covid-19 response, developing and designing a Covid portal to get data out to local systems to help them understand trends and patterns in the data.
Nina has a keen interest in population health, epidemiology and long-term conditions. She also has experience working in a local authority setting as the lead analyst at North Somerset Council and in the NHS as a Dietetic Assistant.
At OBH, Victoria works collaboratively with clients to understand their needs and requirements, and to support delivery of projects. Victoria has a passion for innovation and digital health, population health and using data to drive improvements in the way care is planned, commissioned and delivered.
Victoria started her career in healthcare communications, working with global ‘big pharma’ clients. Victoria has held various leadership roles in healthcare strategy and transformation across multiple NHS organisations, working at provider, CCG and system level. Victoria holds an MSc in Health Psychology from UCL and maintains her interest in population health, health behaviours and prevention throughout her work.
Luz completed her degree in Pharmacology and Translational Medical Science at Imperial College London, including a year spent in industry as a researcher for GSK, looking at novel epigenetic targets in the treatment of immuno-inflammatory disorders. She then gained a DPhil in Cardiovascular Science from the University of Oxford, investigating hypoxia mimetics as a potential therapeutic target for cardiovascular disease in type 2 diabetes.
Luz has worked in industry, academia, charities and non-profit organisations, and more recently shifted her focus to value-based healthcare, having spent the last few years working as director of Outcomes Research for the International Consortium for Health Outcomes Measurement (ICHOM). At ICHOM, Luz led the team that coordinated expert working groups to develop patient-centred outcome sets for different disease areas. She has also supported organisations to make the first steps towards the implementation of value-based approaches to health and care delivery, and delivered training and dissemination sessions for those interested in value-based healthcare.
Luz is eager to help policymakers, commissioners and providers work together to understand the steps required to move towards a value-based framework.
Katy is a Clinical Associate at OBH. She studied Medicine at the University of Bristol and worked as a junior doctor in hospital medicine, with experience in Acute Medicine, Paediatrics, GP and Trauma and Orthopaedics. Katy joins OBH from a communications role in the charity sector. Katy is interested in changing mindsets around healthcare from providing treatment when ill to keeping people in good health.
Kelly is an Analyst at OBH. She studied Biology & Psychology at Newcastle University and has recently received an MSc in Computational Neuroscience & Neuroinformatics, where she used neural network science to investigate potential predictors of traumatic brain injury recovery.
Kelly has experience working within NHS clinical commissioning, providing performance reporting and analytical support within Urgent and Emergency Care. Kelly is interested in how population health analytics can be used to improve healthcare services through measuring person-centred outcomes.
Alice is an Analyst at OBH. Alice holds a Bachelor of Arts and Science in Global Sustainable Development and Business Studies from the University of Warwick, and a Masters in Public Health from the University of Cambridge. She joined the NHS Graduate Management Training Scheme in September 2021.
Alice conducted her undergraduate dissertation research on the drivers of overdiagnosis within modern healthcare systems. Awarded distinction for this, her findings have been presented at the British Conference of Undergraduate Research, the International Conference of Undergraduate Research, and in the Houses of Parliament in London.
Alice is interested in the application of population health data analytics to improve patient outcomes and the management of health service organisations. Alice is a Member of the Royal Society for Public Health, a Member of the European Public Health Association Digital Health Steering Committee, and an Associate of the Faculty of Clinical Informatics.
Jacquelyn Bell is a writer by background and Executive Assistant at OBH, providing support to Dr Rupert Dunbar-Rees. Jacquelyn has extensive experience providing senior-level business support to a wide range of health-related organisations, including The Health Foundation, Asthma UK, Institute of Child Health at UCL, Newhealth and Beacon UK. Jacquelyn has credits in children’s television for the BBC, and is a classically trained singer. Jacquelyn has qualified teacher status and holds a BA (Hons) in Ancient History and Archaeology.
Rachel has a background in Operational Management within a variety of large corporate organisations within the private sector and has held roles including Service Director within the recruitment industry and Aviation Services Manager for British Airways and Virgin Atlantic. In 2020 after taking a career break to raise her family she founded her own professional services company providing a range of business support services to organisations across the UK allowing them to achieve more by freeing up their time to concentrate on developing their core business by removing the day to day operational burdens. Rachel is ITIL, CIPD and Prince2 qualified and has also implemented various ISO standards within several organisations.
OBH is always on the lookout for developers, analysts, statisticians, and clinicians who would like to work with us. Please email your CV to firstname.lastname@example.org and tell us a little bit about why you would like to join the OBH team.
Pam Garside has her own management consultancy, Newhealth, specialising in organisational strategy and development in health care, and is a Fellow of the Judge Business School of the University of Cambridge. She advises new entrants to the UK health market including digital and start up companies and is an angel investor.
Pam founded and co-chairs The Cambridge Health Network, a membership group of senior players in UK health, both private and public sector. She sits on the Investment Committee of Cambridge Enterprise, the technology transfer company of the University of Cambridge and is a member of Cambridge Angels. She is a board member of Whizz-Kidz charity, ZPB Ltd and a senior adviser to Smith Square Partners. In 2016 Pam was named one of the 100 most influential leaders in Health Tech by Hot Topics.
Pam began her professional life in management in the NHS and subsequently spent many years studying and working internationally based in the USA. She holds a BSc from the University of Durham and a Masters Degree in Hospital and Health Care Administration from the University of Minnesota. She is an Adjunct Professor at Imperial College Business School.
Peter Alcaraz has worked with small and mid sized companies for over thirty years, first as a corporate lawyer at Macfarlanes and for twenty four years as a merchant banker with Citibank, Hill Samuel and Close Brothers. In 2009 Peter retired from full time work and was appointed a senior adviser to a US investment bank Lincoln International LLP and London based independent advisory firm Gleacher Shacklock LLP. Through his origination business, Firsa, founded in 2010, Peter matches business services and technology companies with private equity and trade investors and buyers from his extensive network.
In 2016, Peter’s first book ‘The Wealth Game – an ordinary person’s companion’ was published to universal acclaim and has formed the basis for promoting another passion, financial literacy and capability. In summer 2020, the book was licensed to PWFO, a Swiss based network serving family offices and high net worth individuals for development into a digital personal finance course.
Peter graduated from Durham University in 1984 and passed the Solicitors’ professional exams at Guildford Law School in 1985.
A group of people dedicated to growing the value-based community within the UK and globally. The network is an opportunity for clinicians and medical students to learn and be involved in OBH’s work around value, outcomes measurement, and the development of sustainable healthcare systems through a proactive approach to health and care.
Join OBH’s Clinical Associates Network
Outcomes Based Healthcare are experts in defining and measuring health outcomes. We offer specialist advice, tools and technology to help commissioners and providers make a reality of value-based healthcare strategies and outcomes-based contracts, tailored to specific populations and pathways.
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