We are a team of clinicians, developers, data scientists, NHS data analysts, economists, and product specialists who share a deep commitment to supporting sustainable healthcare, and transforming the way healthcare measures and funds success, to those things that matter to people. We bring a variety of perspectives to the challenge, and deep specialist knowledge that underpins our robust methodologies.
Dr Rupert Dunbar-Rees is Founder/CEO of Outcomes Based Healthcare (OBH), and a GP by background.
Rupert founded OBH in 2013, and in 2016 was selected as one of eight NHS Innovation Fellows by NHS England. Rupert trained in Medicine at Imperial College, gaining a degree in Orthopaedics from University College London. He was a Partner in general practice for five years before joining the Department of Health, London for three years, as Clinical Lead on the Commercial Team. He sits on the Strategic Advisory Board for the All Party Parliamentary Group for Longevity.
Rupert led the clinical work stream on a £1.25BN NHS procurement programme, resulting in 265 new GP surgeries across the UK. Rupert was selected for the Value Based Healthcare Delivery course at Harvard Business School. He holds a finance MBA with distinction from CASS Business School in the City, with an award-winning research dissertation on competition in healthcare in England. Rupert is a BMJ published author and peer reviewer on health outcomes, a Member of the Royal College of General Practitioners, a Fellow of the Faculty of Clinical Informatics, and a Fellow of the Royal Society for Public Health.
Juliana Bersani is co-founder and COO at OBH. An economist by background, Juliana worked in strategy consulting, with a strong emphasis in finance and M&A, before moving into the healthcare sector. Following a MBA from CASS Business School, she joined a large international organisation that provides research, consulting, and technology services to healthcare providers worldwide, with focus on quality and operational efficiency in acute care. She concentrated on new market entry and international sales strategy for Latin America and Southern Europe, working with acute providers’ C-suite in trying to identify solutions to their immediate strategic needs. At OBH, Juliana’s focus is twofold; drawing upon a strong background in statistics, her work involves accurate measurement and presentation of outcomes data, ensuring metrics are a true representation of outcomes performance. Juliana’s work also includes reimbursement and contracting for outcomes, having co-authored the paper “Contracting for Outcomes: A Value-Based Approach”, written as a partnership between OBH and Capsticks. Juliana was selected for the Value Based Healthcare Delivery course at Harvard Business School in 2015, and is a member of the Advisory Board for IBRAVS – The Brazilian Institute for Value in Healthcare. Juliana is fluent in English, Spanish, Portuguese and Italian.
Dr Nasrin Hafezparast is co-founder and Chief Clinical Data Officer at OBH. She is dual trained in both Computer Science and Medicine, both at University College London. As a fully qualified medical doctor, she has experience working as a doctor in A&E, General Practice and Hospital Medicine in London. Nasrin has an entrepreneurial background and skill set. She is a Teaching Fellow and co-leads the healthcare pathway in the MSc Technology Entrepreneurship at UCL, and is an Advisory Board member of Reform, the independent think-tank. She was selected by Management Today as one of ’35 women under 35′, and selected as one of ‘Twenty women in data & tech’ by The Female Lead and Women in Tech. She spoke at TEDxTehran on ‘Breaking through the disease barrier’. In addition, her interest in technology led her to co-found a website design and development agency in 2004 where she explored the online tech space and continues to manage a successful online B2B venture today.
Nasrin brings an invaluable combination of technology and healthcare experience to OBH’s technical and process work on outcomes measurement. She has an extensive understanding and background in clinical and health datasets, and patient-reported data. Harvard Business School Value-Based Healthcare Delivery alumnus and Fellow of the Faculty of Clinical Informatics.
Garrett is CTO with nearly 20 years’ experience building software products and teams for startups in the UK and US. Having served as the CTO for startups within the London tech scene, he is now serving as a technical advisor helping organisations align their business, product and technical strategy. His experience spans a breadth of industries and technology stacks with a focus on product-centred design and supporting agile methodologies for the continuous delivery of business value.
In addition to working directly with technology companies, Garrett conducts technical due diligence for a number of VC and PE investment firms.
Mushtaq Khan is a business intelligence specialist with over 10 years experience working in the NHS. Delivering bespoke performance reporting frameworks, QIPP financial modelling and reporting tools across much of East and Central London NHS organisations. Mushtaq’s focus over the last few years has been on a myriad of projects aimed at delivering the integrated care agenda including the Better Care Fund, primarily on modelling specialties which look to prevent unplanned admissions and moving care out of hospitals and into the community. Previously Mushtaq led on the production of a range of acute productivity metrics across North Central London CCGs and their associated hospital providers.
At OBH, Mushtaq works as a NHS informatics specialist developing technical specifications for the outcome sets, and working with clients to extract baseline outcome data.
Ellie is a Senior Health Outcomes Analyst at OBH. She studied Biological Anthropology at Christ’s College, Cambridge, and more recently received an MSc in Public Health from the London School of Hygiene and Tropical Medicine. Ellie joined OBH from the Analytics team at Dr Foster, specialists in healthcare benchmarking, where she worked on developing new performance indicators for the Dr Foster Hospital Guide, collaborating with surgeons on the creation of clinically-relevant personal outcomes, and leading on international best-practice comparison projects. Ellie is interested in the self-management of long-term conditions, and conducted her MSc thesis on self-monitoring of blood sugars in people with diabetes. In 2019, Ellie was selected for the Value Based Healthcare Delivery course at Harvard Business School.
Rose is a Senior Health Outcomes Analyst at OBH. She studied Microbiology at Trinity College Dublin and later received an MPhil in Epidemiology from the University of Cambridge. After completing her masters Rose worked with clinicians to create bespoke outcome metrics for ophthalmic surgery and developed a mortality model on US administrative healthcare data at the healthcare benchmarking company Dr Foster. Rose joined OBH from Ernst & Young where she led analytical work on emergency care performance improvement programs and worked on the impact of clinical coding on remuneration in HRG version 4+. Rose is interested in the use of data in evidence based policy in healthcare.
Sophie is a Senior Programme Lead at OBH. She studied Biological Anthropology at the University of Cambridge and later received a Postgraduate Diploma in Healthcare Leadership at the University of Birmingham. Following her degree, she completed the NHS Graduate Management Training Scheme, with service delivery and project management roles across provider, commissioning, and research settings. Sophie joined OBH from the International Consortium for Health Outcomes Measurement (ICHOM) where she worked with clinicians, researchers and service-user representatives to develop international consensus on core outcome sets for use in clinical practice. Sophie is interested in the development and use of self-reported outcome measures.
Zara is a Data Analyst at OBH. She is a trained Statistician in Actuarial Science, with experience in the insurance industry where she used statistical modelling techniques to forecast frequency and severity of motor insurance claims.
Zara completed her MSc in Statistics with Medical Applications at Sheffield University where for her dissertation she investigated the discriminatory power of lung cancer risk models.
She also holds an MBA (International) degree and has a keen interest in health, medicine and AI.
Emmet is a Data Engineer at OBH. He has a background in data engineering, data science and analytics and experience designing and building data infrastructure for a diverse range of businesses. He has also worked as an analyst for an NHS Foundation Trust where he co-authored a number of publications on mental health in young people. His academic background is in psychological research with distinctions at BA level from the Irish American University, and masters level from the University of York.
Amanda is a GP with a background in anaesthetics. She studied medicine at Southampton University graduating with Honours and a distinction in clinical medicine. She spent 18 months working in Australia as a junior doctor before starting Anaesthetic training and developing a special interest in the management of chronic pain. This led to a career change to General Practice. Prior to taking up a permanent position in General Practice she spent 6 months working in rural Cambodia as part of an innovative NHS leadership scheme called Improving Global Health through Leadership development. She now works as a GP part time and is also an appraiser with the Wessex appraisal service. She is a fellow of the Royal College of Anaesthetists and a member of the Royal College of General Practitioners. She is completing a Post Graduate Certificate in Medical Education and has been selected for the upcoming Value based Healthcare Delivery course at Harvard Business School.
Katy is a Clinical Associate at OBH. She studied Medicine at the University of Bristol and worked as a junior doctor in hospital medicine, with experience in Acute Medicine, Paediatrics, GP and Trauma and Orthopaedics. Katy joins OBH from a communications role in the charity sector. Katy is interested in changing mindsets around healthcare from providing treatment when ill to keeping people in good health.
Kelly is an Analyst at OBH. She studied Biology & Psychology at Newcastle University and has recently received an MSc in Computational Neuroscience & Neuroinformatics, where she used neural network science to investigate potential predictors or traumatic brain injury recovery.
Kelly has experience working within NHS clinical commissioning, providing performance reporting and analytical support within Urgent and Emergency Care. Kelly is interested in how population health analytics can be used to improve healthcare services through measuring person-centred outcomes.
Jacquelyn Bell is a writer by background and Executive Assistant at OBH, providing support to Dr Rupert Dunbar-Rees. Jacquelyn has extensive experience providing senior-level business support to a wide range of health-related organisations, including The Health Foundation, Asthma UK, Institute of Child Health at UCL, Newhealth and Beacon UK. Jacquelyn has credits in children’s television for the BBC, and is a classically trained singer. Jacquelyn has qualified teacher status and holds a BA (Hons) in Ancient History and Archaeology.
Alice is an Analyst at OBH. Alice holds a Bachelor of Arts and Science in Global Sustainable Development and Business Studies from the University of Warwick, and is currently studying for a Masters in Public Health at the University of Cambridge.
Alice conducted her undergraduate dissertation research on the drivers of overdiagnosis within modern healthcare systems. Awarded distinction for this, her findings have been presented at the British Conference of Undergraduate Research, the International Conference of Undergraduate Research, and in the Houses of Parliament in London.
Alice is interested in the application of population health data analytics to improve patient outcomes and the management of health service organisations. Alice is a Member of the Royal Society for Public Health and an Associate of the Faculty of Clinical Informatics.
OBH is always on the lookout for developers, analysts, statisticians, and clinicians who would like to work with us. Please email your CV to firstname.lastname@example.org and tell us a little bit about why you would like to join the OBH team.
We are currently looking for an amazing Data Engineer! Find out more here.
Pam Garside has her own management consultancy, Newhealth, specialising in organisational strategy and development in health care, and is a Fellow of the Judge Business School of the University of Cambridge. She advises new entrants to the UK health market including digital and start up companies and is an angel investor.
Pam founded and co-chairs The Cambridge Health Network, a membership group of senior players in UK health, both private and public sector. She sits on the Investment Committee of Cambridge Enterprise, the technology transfer company of the University of Cambridge and is a member of Cambridge Angels. She is a board member of Whizz-Kidz charity, ZPB Ltd and a senior adviser to Smith Square Partners. In 2016 Pam was named one of the 100 most influential leaders in Health Tech by Hot Topics.
Pam began her professional life in management in the NHS and subsequently spent many years studying and working internationally based in the USA. She holds a BSc from the University of Durham and a Masters Degree in Hospital and Health Care Administration from the University of Minnesota. She is an Adjunct Professor at Imperial College Business School.
A group of people dedicated to growing the value-based community within the UK and globally. The network is an opportunity for clinicians and medical students to learn and be involved in OBH’s work around value, outcomes measurement, and the development of sustainable healthcare systems through a proactive approach to health and care.
Join OBH’s Clinical Associates Network
We have the pleasure to work with some of the absolute experts and innovators in the field of outcomes based healthcare, with deep practical and/or academic expertise in one or more of the more technical areas of this approach– for example: segmentation, health outcomes, payment systems, co-production, contracting for outcomes, PROMs (patient reported outcomes measures)/measurement, outcomes data models. They are all recognised experts in their own fields. All of them ‘get’ outcomes based approaches. Above all, they are deeply trusted and respected colleagues and friends.
Heather Dawe is a leading Data Scientist who has 20 years experience of working at both a strategic and technical level to develop information and intelligence systems and processes that enable the enhancement of business decision making, therefore improving outcomes and productivity. A recognised expert in healthcare intelligence, through her company, Anabasis, Heather provides expertise, analytics, web applications and other software tools to a number of diverse clients across the UK healthcare sector. Heather has a BSc in Mathematics from the University of Leeds, an MSc in Statistics from the University of Sheffield and is in the final stages of writing up her PhD thesis at the University of Leeds.
Dr Nicola Davies is a Health Psychologist and Senior Medical Writer with over 17 years research and writing experience. She trained in the psychometric properties and operational characteristics of patient-reported outcome measures (PROMs) at Oxford University, where she was part of the Unit of Healthcare Epidemiology. Here, she conducted systematic reviews commissioned by the Department of Health to facilitate PROM selection for a range of chronic conditions, including cancer, epilepsy, and chronic obstructive pulmonary disease. This led to Nicola playing a key role in the selection of PROMs for the Macmillan Cancer Support and NHS Improvements National Cancer Survivorship Initiative. During this time, she was a member of the Department of Health Metrics Group. Today, Nicola continues to provide evidence-based consultancy and writing support to healthcare organisations striving to improve the care and outcomes of those living with chronic conditions, most recently producing large Dossiers on best practice for the pharmaceutical industry. She has over 150 publications worldwide and a number of self-management columns.
Outcomes Based Healthcare are experts in defining and measuring health outcomes. We offer specialist advice, tools and technology to help commissioners and providers make a reality of value-based healthcare strategies and outcomes-based contracts, tailored to specific populations and pathways.
Telephone+44 (0)20 7436 1899
AddressOutcomes Based Healthcare
11-13 Cavendish Square
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