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Meet The Team

We are a team of clinicians, developers, data scientists, NHS data analysts, economists, and product specialists who share a deep commitment to supporting sustainable healthcare, and transforming the way healthcare measures and funds success, to those things that matter to people. We bring a variety of perspectives to the challenge, and deep specialist knowledge that underpins our robust methodologies.

Dr Rupert Dunbar-Rees

Founder and CEO

Juliana Bersani

Co-Founder and COO

Dr Nasrin Hafezparast

Co-Founder and Chief Clinical Data Officer

Garrett Mears


Mushtaq Khan

Business Intelligence Specialist

Luciano Bersani

Lead Developer

Ellie Bragan Turner

Head of Analytics

Rose Higgins

Analytics Insight Principal

Emmet Clarke

Data Engineer

Victoria de La Morinière

Head of Programmes and Delivery

Paul Harrison

Data Science Advisor

Dr Amanda Sewell

Clinical Associate

Dr Katy Yeo

Clinical Associate

Kelly Thompson


Alice Vodden


Jacquelyn Bell

Executive Assistant

Senior Advisors

Pam Garside

Pam Garside has her own management consultancy, Newhealth, specialising in organisational strategy and development in health care, and is a Fellow of the Judge Business School of the University of Cambridge. She advises new entrants to the UK health market including digital and start up companies and is an angel investor.

Pam founded and co-chairs The Cambridge Health Network, a membership group of senior players in UK health, both private and public sector. She sits on the Investment Committee of Cambridge Enterprise, the technology transfer company of the University of Cambridge and is a member of Cambridge Angels. She is a board member of Whizz-Kidz charity, ZPB Ltd and a senior adviser to Smith Square Partners. In 2016 Pam was named one of the 100 most influential leaders in Health Tech by Hot Topics.

Pam began her professional life in management in the NHS and subsequently spent many years studying and working internationally based in the USA. She holds a BSc from the University of Durham and a Masters Degree in Hospital and Health Care Administration from the University of Minnesota. She is an Adjunct Professor at Imperial College Business School.

Peter Alcaraz

Peter Alcaraz has worked with small and mid sized companies for over thirty years, first as a corporate lawyer at Macfarlanes and for twenty four years as a merchant banker with Citibank, Hill Samuel and Close Brothers. In 2009 Peter retired from full time work and was appointed a senior adviser to a US investment bank Lincoln International LLP and London based independent advisory firm Gleacher Shacklock LLP. Through his origination business, Firsa, founded in 2010, Peter matches business services and technology companies with private equity and trade investors and buyers from his extensive network.

In 2016, Peter’s first book ‘The Wealth Game – an ordinary person’s companion’ was published to universal acclaim and has formed the basis for promoting another passion, financial literacy and capability. In summer 2020, the book was licensed to PWFO, a Swiss based network serving family offices and high net worth individuals for development into a digital personal finance course.

Peter graduated from Durham University in 1984 and passed the Solicitors’ professional exams at Guildford Law School in 1985.

OBH’s Clinical Associates Network

A group of people dedicated to growing the value-based community within the UK and globally. The network is an opportunity for clinicians and medical students to learn and be involved in OBH’s work around value, outcomes measurement, and the development of sustainable healthcare systems through a proactive approach to health and care.

Associates and Collaborators

We have the pleasure to work with some of the absolute experts and innovators in the field of outcomes based healthcare, with deep practical and/or academic expertise in one or more of the more technical areas of this approach– for example: segmentation, health outcomes, payment systems, co-production, contracting for outcomes, PROMs (patient reported outcomes measures)/measurement, outcomes data models. They are all recognised experts in their own fields. All of them ‘get’ outcomes based approaches. Above all, they are deeply trusted and respected colleagues and friends.

Heather Dawe

Data Scientist

Dr Nicola Davies

PROMs Expert