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Privacy Policy

Outcomes Based Healthcare Ltd (OBH) is a health data analytics organisation, providing insights for population health management.This privacy policy explains 1) how we use any personal information we collect about you when you use this website 2) how we use patient data provided to us to deliver the services we provide to the NHS and other health and care organisations

Personal information we collect about you when you use this website

a) What information do we collect about you using this website?

We collect information about you when you submit an online form on our website, or register to our mailing list. We also collect information when you complete customer surveys, provide feedback and participate in competitions. Website usage information is collected using cookies.

b) How will we use the information about you?

We collect information about you to provide services and, if you agree, to contact you about our products, services or news we think may be of interest to you. We use your information collected from the website to personalise your repeat visits to our website. OBH will not share your information with third party organisations without your permission.

c) Marketing

We would like to send you information about our products and services which may be of interest to you. If you have consented to receive marketing, you may opt out later. You have a right at any time to stop us from contacting you for marketing purposes. If you no longer wish to be contacted for marketing purposes, please let us know via email.

d) Access to your information and correction

You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please email or write to us at our postal address. We may make a small charge for this service. We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.

e) Cookies

Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of this website and to compile statistical reports on website activity. For further information visit or You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However, in a few cases some of our website features may not function as a result.

f) Links to other websites

Our website contains links to other websites. This privacy policy only applies to this website. We encourage you to read the privacy statements on the other websites you visit.

How we use patient data

a) What type of personal information we hold

We hold and process health and social care data that has been anonymised and which cannot be used to identify an individual. We also hold and process data that has been pseudonymised (which means personal information is encrypted using a key). OBH do not hold the key, and are not able to identify an individual from this data.

The anonymised and pseudonymised health and social care data which we process are extracts from NHS Digital (which includes information about hospital activity and care), GP practices, social care, and community care. Only the minimum amount of data required to provide and deliver services to our NHS clients is requested and processed by OBH.

b) How we process your personal information

We process anonymised and pseudonymised patient data to support health and care organisations in understanding a population based on a group of people’s needs and characteristics, and their outcomes. This analysis is presented back to NHS clients in the form of anonymised, aggregated data, reports and visualisations. All small numbers under 8 are suppressed, the data is only visible to a limited number of people with a legitimate need to access the information, and not made publicly available.

Changes to our privacy policy

We keep our privacy policy under regular review and we will place any updates on this web page. This privacy policy was last reviewed on 23 June 2022.

How to contact us

Please contact us if you have any questions or comments about our privacy policy or information we hold about you:

  • by email:
  • or write to us at: Outcomes Based Healthcare, 11-13 Cavendish Square, London, W1G 0AN